The Moca Coffee House, located in Thailand, is known for it's rich coffee blends and cultural history.
They reached out to me for a brand refresh. They needed to maintain brand recognition while also keeping their brand up to date with the times. The previous branding was non-existent, dull and failing to resonate with customers.
Discovery Call
In our initial conversation, we uncovered the essence of the Moca Brand and its core values. It became evident that Moca had a deep-rooted connection to its cultural heritage, particularly in the meticulous process of cultivating pure coffee beans.
Thought Process
Tree Symbolism
We chose a tree to represent growth and strength, fitting Moca's vibe of offering a reviving experience and also illuminating it's deep roots in coffee manufacturing. The tree's design reflects its resilience and journey over time.
We chose a tree to represent growth and strength, fitting Moca's vibe of offering a reviving experience and also illuminating it's deep roots in coffee manufacturing. The tree's design reflects its resilience and journey over time.
Logotype
We created a vintage-style logo with a contemporary typeface to honor Moca's heritage while maintaining the modern
Color Palette
Moca's new color scheme includes tangerine orange, dark green, and milky beige. Orange brings warmth and energy, green signifies growth, while beige acts as a neutral backdrop.
Making a bold statement
From signs to packaging, every detail was carefully crafted to keep the brand cohesive. Each touchpoint reflects Moca's essence – a mix of vitality and vintage charm.
Impact
Moca's refreshed brand design has been a hit, appealing to both old and new customers. The tree symbol and bold typography have injected new life into the brand, setting it apart in Thailand's touristy, crowded & noisy café scene. The timeless logo and vibrant colors have captured the attention of coffee lovers and design enthusiasts across the country.
